Placebo is a brand based on the powers of our own minds. Each pill, liquid, or gummy is essentially a sugar pill or essential oil. This was based on the wave of ‘vitamins’ being branded as helping to improve life. I called it placebo because that’s what it is. I wanted the logo to be mostly illegible from a glance so that they focus on the ‘benefits’. All of this clearly stated on the label. I wanted to brand this to see how far I could push the design. I made an app that acts as a store front, as well as designing packaging for each of the items in the store.